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Books on Customer Growth That Are a Must Read

VOZIQ

Here’s our pick of the quarter; let’s begin with an insightful book that delved deep into customer research. Gresham’s innovative strategies will guide you in creating personalized experiences that resonate with your customers’ deepest desires, fostering unbreakable bonds of loyalty.

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What is customer acquisition cost and why does it matter?

Intercom, Inc.

How to think about costs in your customer acquisition strategy. You have three ads in circulation and each ad produced ten customers. If all you care about is optimizing for customer acquisition, you might think all five ads were created equal and allocate your budget accordingly. Lifetime Value. Payback Periods.

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More on the positive ties between good CX and revenue

Customer Bliss

Finance indicating that — perhaps — CX hiring would go down in 2017. And to boot: Respondents also reported that improving customer experiences produced increased levels of customer satisfaction (58%), increased customer loyalty (45%), and increased levels of customer acquisition and retention (41%).

CX 90
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Customer Support is being turned upside down. Here’s what you need to do about it.

Intercom, Inc.

Churn increases as customers switch to these forward thinking competitors, who use these same technologies to increase customer acquisition. Customers are switching from businesses hiding behind forms and email ticketing systems.

Start-ups 245
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9 Strategies to Convert Your Blog Traffic Into Leads

SugarCRM

As it is with advertising, one thing you have to keep a close eye on is your customer acquisition costs—you want to make sure you have a positive ROI. For example, if your ideal customers are small business finance directors, you want to provide valuable information on the topic of accounting, taxes, and SMB finance.

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How top fintechs like Stash, Ramp, and Zip make bank with exceptional CX

Zendesk

And as the market becomes more competitive, it may be tempting for some fintechs to reduce customer service as a cost savings measure. But implementing an exceptional customer experience (CX) strategy is one of the most effective ways for a fintech to differentiate its brand to drive higher customer acquisitions and improve retention rates.

CX 52
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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

These systems capture customer data from disparate information silos such as emails, ERP systems, and business intelligence tools to provide analytics around sales cycles, marketing campaigns, customer acquisition strategies, etc. Talk to David. P.S. What did you think of this blog post?

CEM 84